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This website gripncheck.com states the following, "Thursday, March 29, 2018." Our analyzers analyzed that the website stated " FISHERMAN PERFECTS MEASURER THAT EVEN THE FISH WILL LOVE! Easy in and easy out with less stress for you and the fish." The Website also stated " Less handling means less slime loss and no more dropping a flopping fish as you try to measure it. The patented Grip N Check design stops the flop and reduces risk of injury to the fish and the fisherman. Then, use the thumb press to stop the flopping while you read the measurement. Flattened nose surface ensures more precise measurement." The website's header had fisherman as the most important search term. It was followed by measure fish, fish, and bait which isn't as highly ranked as fisherman. The next words they used was Grip N check. bait and tackle was also included but will not be understood by search crawlers.